Cipla Live AQI

The Challenge

Cipla’s Medical Representatives (MRs) needed a compelling, data-driven conversation starter when engaging doctors about respiratory health products. Traditional pharma marketing approaches were becoming less effective, and management lacked visibility into field team activities and doctor engagement patterns.

Key Requirements:

• Provide MRs with real-time, location-specific air quality data
• Enable easy sharing of AQI information with doctors
• Track which MRs are actively using the app and engaging doctors
• Monitor engagement patterns and identify low-performing team members
• Measure marketing campaign effectiveness through usage analytics

Our Solution

We developed Live AQI as a dual-purpose mobile application - a practical tool for MRs to share relevant health information with doctors, while simultaneously capturing comprehensive analytics for management decision-making.

Mobile App Screenshots

Core Features

Real-Time Air Quality Monitoring

Live AQI data for any location across India with detailed pollutant breakdown (PM2.5, PM10, CO, O3, NO2, SO2, NH3). Color-coded status indicators showing health impact levels. Historical trends with weekly and monthly views. Chemical composition details helping doctors understand respiratory triggers.

One-Tap Sharing for MRs

Instant sharing of AQI reports via WhatsApp, email, or SMS directly to doctors. Pre-formatted messages with professional branding. Location-based reports showing air quality at doctor’s clinic or hospital. Contextual health advisory based on current pollution levels.

Comprehensive Analytics Dashboard

Management dashboard tracking MR activity in real-time. Individual MR performance metrics showing shares, doctor engagement, and app usage. Team-wise and region-wise comparison reports. Identification of inactive users and low engagement periods. Export capabilities for detailed performance analysis.

Doctor Engagement Tracking

Track which doctors received AQI information and when. Frequency analysis showing regular vs. occasional engagement. Doctor response patterns and interaction history. Territory mapping showing coverage and gaps.

Smart Notifications

Push alerts to MRs when AQI crosses unhealthy thresholds in their territory. Reminders for inactive MRs to engage with their doctor network. Management alerts for unusual activity patterns or non-usage.

Technical Architecture

Built with Flutter for native performance on Android and iOS. Firebase handles real-time database and push notifications. Integration with government AQI APIs for accurate, up-to-date pollution data. Node.js backend manages user authentication, analytics processing, and reporting. MongoDB stores user activity logs and sharing history for detailed analytics.

Technology Stack

Flutter

Firebase

Node.js

MongoDB

AWS

Business Impact

Field Team Effectiveness: 92% of MRs actively use the app, significantly higher than typical pharma CRM adoption. MRs report more meaningful conversations with doctors using AQI data as context.

Management Visibility: Clear identification of high-performing vs. low-performing MRs based on engagement metrics. Data-driven decisions on territory allocation and team coaching needs. Measurable ROI on field team activities.

Doctor Engagement: Over 3,000 doctors regularly receive air quality updates from Cipla’s field team. The app positions Cipla as a thought leader in respiratory health beyond just product promotion.

Marketing Intelligence: Analytics reveal optimal times for doctor engagement. Understanding which regions and seasons see highest engagement. Correlation between AQI sharing and product discussions.

What Made It Successful

Relevant Value Proposition: Air quality is genuinely relevant to respiratory health discussions, making the app useful rather than promotional.

Simplicity for MRs: One-tap sharing ensures high adoption without extensive training.

Actionable Analytics: Management gets the specific metrics they need to drive performance - who’s active, who’s not, and engagement patterns.

Real-Time Data: Accurate, location-specific AQI information builds credibility with doctors.

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Need a Custom Pharma Marketing Solution?

Live AQI demonstrates our ability to build specialized applications for pharmaceutical companies that blend practical utility with business intelligence. Whether you need MR engagement tools, doctor platforms, or analytics systems, we understand pharma marketing dynamics.

Let’s discuss your field team challenges and create a solution that drives engagement and provides the metrics you need.