Custom Software Development Automobiles
Revolt Motors - AI-Enabled Electric Motorcycle Sales CRM
Revolutionizing Electric Mobility Sales with Smart CRM
Client: Revolt Motors
500+
Sales Team
10,000+
Daily Calls
35%
Lead Conversion
65%
Response Time
The Challenge
Revolt Motors is pioneering India’s electric mobility revolution with AI-enabled motorcycles that combine cutting-edge technology with environmental consciousness. Founded with a vision to lead the electric mobility sector through innovation and affordability, Revolt introduced India’s first AI-enabled motorcycle - delivering the thrill of traditional biking while contributing to a greener future.
With the tagline “Welcome to the Revolution,” Revolt Motors appeals to the passion of motorcycling enthusiasts while positioning electric bikes as the smart, responsible choice for modern riders. Their mission is to provide sustainable and technologically advanced mobility solutions to the masses, reducing carbon footprint and making urban commuting efficient and eco-friendly.
As Revolt expanded across India with multiple dealerships and a growing sales force, they faced critical challenges in managing their sales operations. The electric vehicle market is competitive, and converting interest into sales requires efficient lead management, timely follow-ups, and seamless customer engagement.
Sales Team Coordination Crisis:
Revolt’s sales team was struggling with disconnected tools and manual processes. Sales representatives were using personal phones for calling customers, making it impossible to track conversations or maintain call records. There was no centralized system to assign calling targets to team members or monitor daily call performance.
Sales managers had no visibility into their team’s activities - they couldn’t see who was calling which leads, how many calls were being made daily, or what the outcomes were. This lack of oversight made it difficult to coach underperforming team members or replicate successful strategies across the team.
Lead Management Chaos:
Leads were coming from multiple sources - website inquiries, social media, walk-ins, referrals - but there was no unified system to capture and track them. Sales representatives maintained leads in personal notebooks, Excel sheets, or even memory, leading to frequent missed follow-ups and lost opportunities.
Without proper lead assignment, multiple sales representatives sometimes contacted the same customer, creating confusion and unprofessional experiences. Other leads fell through the cracks entirely because no one was assigned to follow up. There was no way to prioritize hot leads or ensure timely responses to interested customers.
Customer Communication Challenges:
Sales representatives were making calls from their personal numbers, which customers often ignored as unknown calls. Even when customers answered, there was no record of what was discussed, what information was shared, or what follow-up was promised. This made subsequent conversations difficult as representatives couldn’t reference previous interactions.
Indian customers increasingly prefer WhatsApp for business communication, but the sales team had no systematic way to engage customers via WhatsApp. Sharing brochures, videos, specification sheets, and dealership locations happened through personal WhatsApp accounts with no tracking or management oversight.
Test Ride Management Gaps:
Test rides are crucial for electric vehicle sales - customers need to experience the bike’s performance, features, and feel before committing to purchase. However, Revolt had no system to schedule test rides, track who had taken test rides, or follow up systematically with test ride customers.
Sales representatives scheduled test rides through phone calls or WhatsApp messages, often forgetting appointments or double-booking bikes. There was no reminder system for customers, leading to high no-show rates. After test rides, follow-ups were inconsistent - interested customers sometimes didn’t receive timely calls to close the sale.
Sales Conversion Tracking Problems:
Revolt couldn’t accurately track their sales funnel - they didn’t know how many leads were at each stage (initial contact, interested, test ride scheduled, test ride completed, negotiation, closed). This made it impossible to identify bottlenecks in the sales process or calculate conversion rates accurately.
Sales managers couldn’t differentiate between representatives who were making many calls with poor conversion versus those making fewer but more effective calls. Without data on call outcomes, test ride conversion rates, and sales cycle length, optimizing the sales process was pure guesswork.
Mobile-First Need:
Sales representatives spent most of their time in the field - at dealerships, at customer locations for test rides, or traveling between showrooms. They needed a solution that worked seamlessly on mobile devices, not a desktop-based CRM that required them to return to the office to update information.
The previous system they attempted to use was clunky on mobile, with slow loading times and interfaces designed for desktop use. Sales representatives avoided using it, preferring their personal notebooks and phones, which defeated the purpose of having a CRM system.
IVR System Limitations:
Revolt initially tried implementing an IVR (Interactive Voice Response) calling system, but it created more problems than it solved. Customers found automated systems impersonal and often hung up before reaching a sales representative. The lack of human touch was inconsistent with Revolt’s customer-centric brand values.
Sales representatives disliked the IVR system because it added complexity - they had to log into a separate system, navigate through menus, and deal with technical issues. The system didn’t integrate with lead management, so they still needed to switch between multiple tools during customer conversations.
Data Insights Missing:
Without centralized data, Revolt’s management couldn’t analyze sales performance or make data-driven decisions. Questions like “Which areas have the highest conversion rates?”, “What’s our average sales cycle length?”, “Which lead sources convert best?”, or “What time of day sees the highest call answer rates?” couldn’t be answered.
The lack of analytics prevented them from optimizing territory assignments, adjusting sales strategies based on performance data, or forecasting sales accurately. They were essentially flying blind in a competitive market where data-driven decisions could make the difference between success and failure.
Our Solution: Mobile-First Integrated Sales CRM
We built a comprehensive mobile-first CRM solution designed specifically for Revolt Motors’ sales team needs. The system puts everything a sales representative needs into a single mobile application - lead management, integrated calling, WhatsApp communication, test ride scheduling, and performance tracking.
Our approach was to eliminate the need for multiple tools and create an intuitive interface that sales representatives would actually want to use. Every feature was designed around the mobile experience, ensuring smooth operation even in areas with limited connectivity. The solution integrates calling directly into the app (without IVR complexity), enabling WhatsApp communication, and provides real-time visibility to sales managers.
Core Features
Integrated Mobile Calling - Direct from App:
We integrated calling functionality directly into the mobile application, eliminating the need for separate calling systems or IVR. Sales representatives can initiate calls with a single tap from the lead details screen. The app automatically logs call duration, timestamps, and outcomes without manual entry.
During calls, representatives have complete customer information visible on screen - previous interactions, interests, concerns raised, and scheduled follow-ups. They can add remarks while on the call or immediately after, ensuring accurate record-keeping. The system automatically records which calls were answered, which went to voicemail, and which were busy.
The calling feature uses the sales representative’s assigned business number, not personal numbers, maintaining professionalism and brand consistency. Customers see a consistent caller ID and are more likely to answer. All calls are recorded in the system for quality assurance and training purposes.
WhatsApp Business Integration:
Recognizing that Indian customers prefer WhatsApp communication, we integrated WhatsApp Business API directly into the CRM. Sales representatives can send messages, share media (brochures, videos, specification sheets), and communicate with customers without leaving the app.
The WhatsApp integration maintains conversation history within each lead’s profile, so representatives can see the complete communication trail. They can send personalized messages, share dealership locations, schedule test ride confirmations, and follow up on inquiries - all tracked and visible to managers.
Templates for common messages (welcome messages, test ride confirmations, thank you notes, feature highlights) are built into the system. Representatives can customize these templates for personalization while maintaining message quality and brand consistency.
Smart Lead Management System:
The lead management module captures leads from all sources and assigns them to sales representatives based on territory, availability, or custom rules. Each lead has a detailed profile including contact information, source, interests, previous interactions, and current status.
The system implements a clear lead status workflow - New Lead → Contacted → Interested → Test Ride Scheduled → Test Ride Completed → Negotiation → Won/Lost. Sales representatives update status with a single tap, and the system automatically triggers appropriate actions (reminders, follow-up tasks, notifications to managers).
Lead prioritization helps representatives focus on hot prospects. The system highlights leads that haven’t been contacted, leads due for follow-up, and leads showing high interest signals. Automated reminders ensure no lead falls through the cracks - if a follow-up is due and hasn’t been made, the representative gets a notification.
Comprehensive Call Logging & Remarks:
Every customer interaction is captured in detailed call logs. Representatives add structured remarks during or after calls - customer’s concerns, interest level, questions asked, objections raised, information shared, and next actions promised.
The remarks system uses tags and categories, making it easy to search and analyze customer feedback. Sales managers can review call remarks to understand customer sentiment, identify common objections, and coach representatives on handling specific situations.
Call history is visible chronologically within each lead’s profile, providing complete context for future interactions. When a representative calls a customer, they can quickly review previous conversations to provide continuity and personalized service.
Test Ride Scheduling & Management:
The test ride module allows representatives to schedule test rides directly from the app. They select date, time, location, and bike model, and the system checks availability to prevent double-booking. Automated confirmations are sent to customers via WhatsApp.
The system sends reminders to both customers and sales representatives before scheduled test rides, reducing no-shows. After test rides, the system prompts representatives to update the outcome - customer’s feedback, concerns, likelihood to purchase, and next steps.
Test ride analytics help managers understand conversion rates from test rides to sales, identify which bike models generate the most interest, and optimize bike availability at different locations based on demand patterns.
Sales Target & Performance Tracking:
Sales managers can assign daily, weekly, or monthly calling targets to individual representatives or teams. The system tracks progress in real-time - calls made, calls answered, leads contacted, test rides scheduled, sales closed.
Representatives see their targets and progress on their dashboard, creating accountability and motivation. Gamification elements (achievement badges, leaderboards) encourage healthy competition among team members.
Performance metrics are automatically calculated - call answer rates, average call duration, leads-to-test-ride conversion rate, test-ride-to-sale conversion rate, average sales cycle length. These metrics help identify top performers and areas needing improvement.
Area-Wise User Management:
For sales managers overseeing multiple territories, the system provides area-wise user management. They can see which representatives are assigned to which areas, view performance by territory, and reassign leads or representatives as needed.
This geographic management helps optimize territory coverage, balance workload among representatives, and identify high-potential areas deserving more sales focus.
Real-Time Analytics Dashboard:
The analytics dashboard provides managers with comprehensive insights into sales operations. Visual charts and graphs show call volumes over time, conversion rates by stage, sales representative performance comparisons, and lead source effectiveness.
Custom date range filters allow managers to analyze performance for specific periods - daily, weekly, monthly, quarterly. Export functionality enables creating reports for senior management and tracking trends over time.
Key metrics displayed include total calls made, call answer rate, leads generated, test rides scheduled, test rides completed, sales closed, conversion rates at each stage, and average time in each stage. These insights drive data-based strategy adjustments.
Mobile-Optimized User Experience:
Every screen is designed for mobile-first use with large, tappable buttons, quick-access shortcuts, and intuitive navigation. The interface loads quickly even on slower 3G connections, ensuring usability across India’s varied network conditions.
Offline capability allows representatives to view lead information and add remarks even without internet connectivity. The system automatically syncs data when connection is restored, ensuring no information is lost.
The app is optimized for minimal battery consumption, recognizing that sales representatives use their phones intensively throughout the day. Background processes are efficient, and data usage is minimized to work well with limited data plans.
Product Demo
[Product screenshots showing the mobile interface]
Technical Architecture
Building a mobile-first CRM that handles thousands of daily calls, real-time updates, and works reliably across India’s varied network conditions required careful technical decisions.
Mobile Application: We built native mobile applications for Android and iOS using Flutter, providing near-native performance with shared codebase benefits. The UI is highly responsive with smooth animations and intuitive gestures. Offline-first architecture stores critical data locally and syncs with the server when connectivity is available.
Backend Infrastructure: Node.js with Express.js handles API requests efficiently, managing concurrent users across the country. The stateless API design ensures horizontal scalability as Revolt’s sales team grows. WebSocket integration provides real-time updates for notifications and dashboard refreshes.
Database Design: MongoDB stores all lead information, call logs, user data, and analytics with proper indexing for fast queries. The flexible schema accommodates evolving data requirements as Revolt’s sales process matures. Data is replicated across availability zones for redundancy and disaster recovery.
Calling Integration: We integrated with Twilio’s programmable voice API for reliable calling functionality. The system handles call routing, recording, and logging seamlessly. Advanced features like call forwarding, voicemail, and conference calling are supported for complex sales scenarios.
WhatsApp Business API: Integration with official WhatsApp Business API ensures compliant, scalable messaging. The system handles message queuing during high-volume periods and provides delivery receipts for message tracking. Media sharing (images, videos, PDFs) works smoothly with automatic optimization.
Cloud Infrastructure: Deployed on AWS with auto-scaling capabilities to handle varying loads throughout the day. CloudFront CDN delivers app assets quickly to users across India. Load balancers distribute traffic for high availability. Automated backups run hourly with point-in-time recovery capability.
Security Measures: All data transmission uses TLS encryption. Customer phone numbers and personal information are encrypted at rest. Role-based access control ensures sales representatives only see their assigned leads while managers have broader visibility. Comprehensive audit logs track all data access and modifications.
Analytics Engine: Real-time analytics processing pipeline aggregates call data, lead conversions, and sales metrics. Data visualization library creates interactive charts and graphs. Custom reporting engine allows managers to create specialized reports based on specific criteria.
Technology Stack
The Business Impact
The mobile CRM transformed Revolt Motors’ sales operations, creating measurable improvements in efficiency, conversion rates, and customer satisfaction.
Sales Performance Boost:
- 35% increase in lead-to-sale conversion rate within first quarter
- 65% faster customer follow-up response time
- 10,000+ daily calls managed systematically across sales team
- 50% improvement in test ride scheduling efficiency
- 40% reduction in sales cycle length from lead to closed sale
Sales Team Productivity:
Sales representatives can now handle 30% more leads daily due to streamlined workflows and integrated tools. The time spent on administrative tasks (updating spreadsheets, logging calls manually, searching for customer information) reduced by 70%. Representatives report less stress and higher job satisfaction with clear targets and tools that support their work.
The mobile-first design means representatives are productive from anywhere - at dealerships, at customer locations, or while traveling. They don’t need to return to office to update CRM, enabling them to spend more time with customers and less time on paperwork.
Customer Experience Enhancement:
Customers now receive consistent, professional communication. They don’t get multiple calls from different representatives about the same inquiry. Follow-ups happen reliably as promised. WhatsApp communication meets customers where they already are, making it convenient for them to engage.
Test ride no-show rates decreased by 60% due to automated reminders. Customers appreciate receiving confirmation and reminder messages, and the professional organization reflects well on Revolt’s brand.
Management Visibility & Control:
Sales managers now have real-time visibility into team performance. They can see daily call volumes, conversion rates, and identify representatives who need coaching or are performing exceptionally. Territory performance comparisons help optimize resource allocation.
The analytics dashboard enables data-driven decisions about lead source investments, territory assignments, and sales strategy adjustments. Managers can spot trends early - if a particular area shows declining performance or a specific objection becomes common, they can respond proactively.
Lead Management Success:
Zero leads are now lost due to lack of follow-up. Every lead is assigned, tracked, and followed up systematically. The conversion of leads to test rides improved by 45% through consistent, timely follow-ups and proper lead nurturing.
Lead prioritization helps representatives focus effort where it matters most. Hot leads get immediate attention while longer-term prospects are nurtured appropriately without overwhelming representatives.
Test Ride Conversion:
The systematic test ride management increased test-ride-to-purchase conversion by 40%. Structured follow-ups after test rides, tracking of customer feedback, and timely addressing of concerns during the critical decision phase significantly improved close rates.
Managers can now analyze which bike models perform best in test rides, which locations have highest test ride conversion, and what customer feedback patterns emerge - all valuable for product development and marketing strategies.
Data-Driven Strategy:
With six months of comprehensive sales data, Revolt gained insights they never had before. They discovered that leads from social media convert 50% better than other sources, prompting increased investment in social media marketing. They found that test rides on weekends have 2x higher conversion rates, leading to optimized dealership staffing.
Regional variations in customer preferences helped customize sales approaches by geography. Peak calling hours analysis optimized when to deploy maximum calling capacity for highest answer rates.
Scalability Achieved:
The system effortlessly supports Revolt’s growing sales force - expanding from 200 to 500+ representatives without performance degradation. Adding new territories, dealerships, or sales representatives is simple and quick. The platform is ready to scale with Revolt’s ambitious expansion plans across India.
Competitive Advantage:
The professional, organized sales process differentiates Revolt in the competitive electric vehicle market. While competitors struggle with lead management and customer follow-up, Revolt provides seamless, responsive customer experiences that build brand loyalty and drive word-of-mouth referrals.
Testimonials
What Made It Successful
Mobile-First Philosophy: We didn’t build a desktop CRM and adapt it for mobile - we designed for mobile from day one. Every feature, every interaction pattern, every piece of UI was optimized for small screens and touch interfaces. This approach ensured high adoption among sales representatives who spend their days on the move.
Eliminating Tool-Switching: The biggest usability win was integrating calling, WhatsApp, and lead management into one app. Sales representatives don’t need to switch between dialer, WhatsApp, and CRM - everything happens in one place. This dramatically reduced friction and increased usage.
Understanding Sales Representative Needs: We spent time shadowing Revolt’s sales representatives to understand their daily workflows, pain points, and needs. This research informed every design decision - from the quick-add remarks feature to the one-tap call initiation to the visual status pipeline. Building for actual users, not abstract concepts, drove success.
No IVR Complexity: By providing direct calling instead of IVR systems, we maintained the human touch that Revolt’s brand values demand. Customers appreciate talking to real people immediately, and sales representatives appreciate the simplicity.
WhatsApp-First Communication: Recognizing that WhatsApp is India’s dominant communication platform, we made it a first-class citizen in the CRM. Sales representatives could engage customers on their preferred channel, dramatically improving response rates and engagement.
Real-Time Insights: Providing managers with real-time analytics and performance visibility created accountability and enabled proactive management. Instead of discovering problems in monthly reviews, managers can spot and address issues immediately.
Offline Capability: Understanding India’s varied network connectivity, we built offline-first architecture. Sales representatives can work productively even when connectivity is poor, with automatic sync when connections improve. This reliability built trust in the system.
Scalable Architecture: Choosing Node.js, MongoDB, and AWS created an architecture that scales effortlessly. As Revolt’s team grew 2.5x during our engagement, the system performance remained consistent. The technical foundation supports Revolt’s ambitious growth plans.
Data-Driven Features: Every feature we built was backed by data from Revolt’s sales operations. We prioritized features based on impact potential, not feature lists from generic CRMs. This focused approach delivered maximum value with minimal complexity.
Key Innovations
Context-Aware Calling Interface:
During calls, the app displays relevant customer information - previous conversations, stated interests, concerns, scheduled follow-ups - giving representatives complete context without searching. This contextual intelligence improves conversation quality and customer perception of service.
Smart Lead Assignment Algorithm:
The system distributes leads fairly based on representative availability, current workload, performance history, and territory. This ensures balanced workload and optimizes for best match between lead characteristics and representative strengths.
Automated Follow-Up Reminders:
The system analyzes lead status, last contact date, and promised follow-up timing to automatically generate reminders. Representatives never miss follow-ups, and customers receive consistent attention throughout the sales journey.
Performance Benchmarking:
Representatives can see how their performance compares to team averages, creating healthy competition and highlighting opportunities for improvement. Top performers are recognized, and underperformers get targeted coaching.
Conversation Templates with Personalization:
Pre-built message and call script templates give representatives proven language while allowing customization for individual customers. This balances consistency with personalization.
Transform Your Sales Operations
Whether you’re in automotive, real estate, insurance, financial services, or any business with field sales teams, we can help you streamline operations and accelerate growth with custom CRM solutions.
Our Sales Software Expertise:
- Mobile-first CRM applications
- Integrated calling and communication systems
- Lead management and nurturing platforms
- Sales performance analytics
- Territory management systems
- WhatsApp business integrations
- Test drive / demo scheduling systems
- Sales forecasting and pipeline management
Ready to revolutionize your sales operations? Let’s discuss how we can build a CRM solution tailored to your team’s specific needs and processes.
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