RHNfit - Complete E-commerce & LMS Platform

About Right Human Nutrition

Founded in 2020 by Shivangi Desai (certified health coach and advanced supplement advisor) and Sneh Desai (life coach), Right Human Nutrition (RHN) is India’s premium health and fitness brand delivering clean, science-backed dietary supplements. Operating under the RHNfit brand, they’ve built a reputation for transparency, quality, and customer education in the competitive supplement industry.

The Challenge

RHNfit started with a WordPress + WooCommerce setup - the standard choice for small e-commerce businesses. As they grew rapidly, the limitations became severe operational bottlenecks threatening their expansion.

Critical Pain Points:

Scaling Limitations: WordPress struggled with high traffic during flash sales, causing site crashes and lost revenue. Plugin conflicts caused frequent downtime. Page load times increased as product catalog grew. Mobile experience was poor despite responsive themes.

Customization Constraints: WooCommerce plugins couldn’t handle their complex product variations (multiple flavors × multiple sizes × combo products). No built-in support for multi-vendor marketplace. Course selling required separate plugins that didn’t integrate well. Affiliate program needed third-party tools with poor integration.

Inventory Chaos: No batch tracking for perishable products - critical for supplements with expiration dates. Multiple warehouse management was manual and error-prone. No visibility into which batch was being shipped or about to expire. Stockouts and overstock situations due to poor inventory visibility.

Vendor Management Issues: No systematic way to onboard and manage vendor partners. Manual approval processes and communication. No vendor-specific analytics or reporting. Payment reconciliation was time-consuming and error-prone.

Integration Nightmare: Payment gateway integrations were fragile and limited. Shipping partner integrations required manual intervention. Zoho inventory sync was manual export-import. Marketing analytics scattered across multiple tools.

Business Intelligence Gap: No real-time business metrics or dashboards. Understanding profitability by product, vendor, or warehouse required manual spreadsheet work. Customer insights limited to basic WooCommerce reports.

Our Solution

We built a complete, custom e-commerce ecosystem from the ground up - a unified platform combining marketplace, inventory management, LMS, warehouse operations, and affiliate marketing into one seamless system accessible via web and native mobile apps.

Mobile App Showcase

What We Built

Multi-Vendor Marketplace Platform

We created a complete vendor ecosystem allowing third-party sellers to list and sell products through RHNfit’s platform while maintaining brand consistency and quality control.

Vendor Onboarding & Approval: Streamlined vendor registration with document verification and approval workflow. Admin dashboard for reviewing vendor applications with compliance checklist. Automated email notifications for approval status and next steps. Vendor agreement signing and compliance management.

Vendor Portal: Complete seller dashboard showing sales, orders, and inventory. Product listing interface with rich media support and variant management. Order management with fulfillment tracking. Analytics showing best-selling products, revenue trends, and customer insights. Commission and payment tracking with automated settlement calculations.

Quality Control: Admin approval required for all product listings before going live. Review moderation and product quality monitoring. Vendor performance metrics tracking delivery times and customer satisfaction. Ability to suspend or remove vendors violating policies.

Advanced Product Management

Traditional e-commerce platforms struggle with complex product variations - we built a flexible system handling RHNfit’s diverse catalog.

Multi-Dimensional Variants: Products with multiple flavors (Chocolate, Vanilla, Strawberry, Mango, etc.). Each flavor available in multiple sizes (500g, 1kg, 2kg, etc.). Dynamic pricing based on size with bulk discounts. Stock tracking at the flavor-size combination level. Product images specific to each flavor.

Combo Products: Create bundled products combining multiple items. Smart inventory management ensuring all combo components are in stock. Special combo pricing with percentage or fixed discounts. Visual combo builders showing what’s included. Automatic inventory deduction for all combo components on order.

Product Information Architecture: Detailed supplement facts with nutritional information. Usage instructions and dosage guidelines. Ingredient transparency with source information. Customer reviews and ratings at variant level. Related products and “frequently bought together” recommendations.

Batch-Wise Inventory Management

Managing perishable supplements requires sophisticated inventory tracking - we built a comprehensive batch management system.

Batch Tracking System: Every inventory receipt tagged with batch number, manufacturing date, and expiry date. FEFO (First Expiry, First Out) logic automatically assigns oldest batches to new orders. Real-time visibility into inventory by batch across all warehouses. Batch-level costing and profitability tracking.

Expiry Management: Automated alerts when products approach expiry (configurable thresholds - 90 days, 60 days, 30 days). Separate inventory bucket for near-expiry products with markdown pricing. Quarantine management for expired products preventing accidental shipment. Expiry trend analysis helping optimize procurement quantities.

Inventory Accuracy: Real-time stock levels preventing overselling. Automatic stock reservation when order is placed. Buffer stock maintenance for popular products. Stock adjustment tracking with approval workflow for variances.

Multi-Warehouse Operations

RHNfit operates multiple warehouses for regional distribution - we built complete warehouse management capabilities.

Warehouse Configuration: Multiple warehouse locations with individual inventory tracking. Geographic mapping for intelligent order routing. Warehouse-specific pricing and shipping rules. Transfer orders between warehouses with tracking.

Smart Order Allocation: Automatic warehouse selection based on customer proximity for faster delivery. Load balancing across warehouses during high-volume periods. Split shipments when single warehouse lacks complete order inventory. Manual override capability for warehouse managers.

Warehouse Analytics: Individual warehouse performance metrics - order volume, fulfillment time, accuracy. Stock movement reports showing fast vs. slow-moving inventory by location. Space utilization and capacity planning insights. Cost analysis by warehouse for profitability optimization.

Integrated Shipping Management

Multiple shipping partner integration with intelligent rate selection and tracking.

Multi-Carrier Support: Integration with Shiprocket and Delhivery APIs. Real-time rate comparison and automatic carrier selection based on best price/delivery time. Bulk shipping label generation. Automatic tracking number updates to customers.

Shipping Rules Engine: Weight-based shipping calculation. Zone-based pricing for different regions. Free shipping thresholds configurable by product category. Express delivery options with premium pricing.

Tracking & Communication: Real-time shipment tracking integrated into customer dashboard. Automated SMS and email notifications at each delivery milestone. Proof of delivery capture and storage. Return pickup scheduling through same carriers.

Payment Gateway Integration

Multiple payment options with robust handling and reconciliation.

Dual Gateway Integration: Razorpay and Paytm integration providing redundancy. Automatic failover if primary gateway is down. Support for all payment methods - cards, UPI, wallets, net banking. EMI options for high-value purchases.

Payment Security: PCI-DSS compliant payment handling. Tokenization for saved cards enabling one-click checkout. Fraud detection and risk scoring. 3D Secure authentication for card payments.

Financial Reconciliation: Automated payment reconciliation matching gateway settlements with orders. Handling refunds, chargebacks, and partial payments. Integration with Zoho Inventory for accounting. Settlement reports for vendor commission calculation.

Learning Management System (LMS)

Beyond products, RHNfit offers educational courses - we integrated a complete LMS into the mobile apps.

Course Management: Create and publish video-based courses with multiple modules. Rich content support - videos, PDFs, quizzes, and assignments. Drip content release on schedule or completion-based. Certificate generation on course completion.

Student Experience: Course browsing and preview before purchase. Seamless course purchase through same payment flow as products. Progress tracking showing completed and remaining lessons. Download study materials for offline access. Course discussion forums and instructor Q&A.

Instructor Tools: Course creation interface with content upload and organization. Student progress monitoring and engagement analytics. Quiz and assignment grading interfaces. Revenue tracking for course sales.

Flash Sales System

Time-sensitive promotions require robust infrastructure to handle traffic spikes.

Campaign Management: Schedule flash sales with start and end times. Limited quantity sales with countdown timers. Automatic price reversion when sale ends. Stacked with or without regular coupons (configurable).

Technical Architecture: Redis-based inventory reservation preventing overselling during traffic spikes. Queue system handling checkout surges gracefully. CDN-optimized product images for fast page loads. Real-time sale progress visible to admins.

Customer Experience: Flash sale notifications via push, SMS, and email. Landing pages designed for quick product discovery and checkout. Countdown timers creating urgency. Fair queuing preventing bots from monopolizing inventory.

Coupon & Promotion Management

Flexible promotion system supporting diverse marketing strategies.

Coupon Types: Percentage discounts, flat discounts, or free shipping. Product-specific, category-specific, or cart-wide coupons. First-order discounts for customer acquisition. Bulk coupon generation for B2B or affiliate partnerships.

Advanced Rules: Minimum cart value requirements. User-specific coupons for personalized offers. Usage limits per customer and overall. Validity period with start and end dates. Combination rules - stackable or exclusive.

Promotion Analytics: Coupon usage tracking showing redemption rates. Revenue impact analysis - discounted vs. baseline sales. Customer acquisition cost by coupon campaign. ROI calculation for promotional spends.

Affiliate Management System

Complete affiliate program infrastructure driving growth through partner marketing.

Deep Link Technology: Generate trackable deep links to specific products, categories, or pages. Mobile deep links opening app directly with context. Attribution tracking across devices and sessions. Link customization for different affiliate campaigns.

Commission Management: Configurable commission structures by product category or individual product. Percentage or flat commission per sale. Multi-tier commissions for affiliate hierarchies. Automatic commission calculation and tracking. Fraud detection preventing self-referrals and gaming.

Affiliate Portal: Personalized dashboard showing clicks, conversions, and earnings. Real-time commission visibility with pending and paid amounts. Performance analytics showing best-performing products and campaigns. Payout request system with payment history. Marketing materials and product feeds for affiliates.

Tracking & Attribution: Cookie-based and fingerprint-based tracking for accuracy. Last-click, first-click, or linear attribution models. Conversion window configuration. Cross-device tracking for mobile-to-web conversions.

Business Intelligence & Analytics

Google Analytics Integration: Complete e-commerce tracking with Enhanced Ecommerce. Product impressions, clicks, and conversion funnel analysis. Customer lifetime value and cohort analysis. Custom dimensions for vendor, warehouse, and batch tracking.

Marketing Platform Integration: Facebook Pixel integration for conversion tracking and lookalike audiences. Google Ads conversion tracking for ROAS optimization. Dynamic remarketing with product feeds. Automated campaign performance reporting.

Business Dashboards: Real-time sales dashboard showing today’s revenue, orders, and top products. Vendor performance leaderboard. Inventory health showing stockouts, overstock, and near-expiry. Customer acquisition and retention metrics.

Invoicing & Accounting

Automated Invoicing: GST-compliant invoice generation on order confirmation. Separate invoices for vendor orders with commission breakdown. Credit note generation for returns and refunds. Bulk invoice download for accounting.

Zoho Inventory Integration: Bi-directional sync of products, orders, and inventory. Automatic financial entry creation in Zoho Books. Real-time inventory updates preventing stockouts. Vendor payment reconciliation and settlement tracking.

Technical Architecture

Frontend Stack: Next.js for server-side rendered progressive web app with optimal SEO and performance. Flutter for native iOS and Android apps sharing 95% of business logic. Responsive design with mobile-first approach. Component library ensuring consistent UX across platforms.

Backend Infrastructure: NestJS microservices architecture providing enterprise-grade scalability and maintainability. MongoDB for flexible schema and high-performance document storage. Redis for session management, caching, and real-time inventory locking. Message queues for asynchronous processing like emails, notifications, and analytics.

Cloud & DevOps: AWS infrastructure with auto-scaling during traffic spikes. CloudFront CDN for fast content delivery across India. S3 for product images, videos, and course content. MongoDB Atlas for managed database with automated backups and replication. Load balancers distributing traffic across application servers.

Payment & Shipping APIs: Razorpay and Paytm SDK integration for payments. Shiprocket and Delhivery API integration for logistics. SMS gateway for order notifications. Email service (SendGrid) for transactional emails.

Security: SSL encryption for all data in transit. API authentication using JWT tokens. Role-based access control for admin, vendor, and customer. PCI compliance for payment handling. Regular security audits and penetration testing.

Technology Stack

React

Node.js

Flutter

MongoDB

Redis

AWS

Razorpay

Firebase

The Business Impact

Operational Excellence

• 10x faster order processing compared to WordPress/WooCommerce
• 99.9% platform uptime vs. 95% with WordPress (monthly downtime reduced from 36 hours to 45 minutes)
• Order fulfillment time reduced by 40% through warehouse optimization
• Customer support tickets decreased 60% due to better user experience and self-service features

Revenue Growth

• Revenue per user increased 35% through better product discovery and recommendations
• Conversion rate improved from 1.2% to 2.8% with optimized checkout flow
• Flash sales now generate 3x more revenue than before without site crashes
• Course sales added new revenue stream - 15% of total revenue in first 6 months

Inventory Management

• 99.5% batch tracking accuracy eliminating product expiry issues
• Inventory write-offs reduced by 90% through expiry management
• Stock availability improved to 97% through better demand forecasting
• Multi-warehouse operations reduced average delivery time by 35%

Vendor Ecosystem

• Vendor onboarding time reduced from 2-3 weeks to 48 hours
• Currently supporting 50+ active vendors contributing 25% of GMV
• Vendor satisfaction score of 4.7/5 with dedicated portal
• Payment reconciliation time reduced from days to minutes

Affiliate Program Success

• 500+ active affiliates driving 30% of new customer acquisition
• Deep linking improved conversion rate by 45% vs. generic links
• Automated commission tracking saved 100+ hours monthly in manual reconciliation
• Affiliate-generated revenue grew 200% quarter-over-quarter

Marketing Efficiency

• Complete visibility into marketing ROI across all channels
• Customer acquisition cost reduced by 40% through better targeting
• ROAS improved from 2.5x to 4.8x with integrated analytics
• Retargeting campaigns now drive 20% of repeat purchases

Customer Experience

• App Store rating improved from 3.8 to 4.6 stars
• Customer retention increased by 50% through better personalization
• Mobile app drives 65% of total orders
• Average order value increased 25% through improved cross-selling

Testimonials

"The affiliate system with deep linking has transformed our marketing. Our affiliates can now promote specific products directly, and the commission tracking is completely automated. This has been a game-changer for our growth."

Sneh Desai

Co-Founder

Right Human Nutrition

"Managing perishable inventory was our biggest nightmare. The batch tracking system ensures we always ship products with maximum shelf life and get alerts well before expiry. Zero waste, happy customers."

Operations Manager

Supply Chain Head

RHNfit

"The vendor portal is incredibly intuitive. I can list products, manage inventory, track sales, and handle orders all in one place. The approval process is quick and transparent."

Vendor Partner

Supplement Manufacturer

Partner Vendor

"Having Google Analytics, Facebook Ads, and Google Ads all integrated seamlessly gives us complete visibility into our marketing ROI. We can track every rupee spent and make data-driven decisions."

Marketing Lead

Digital Marketing Manager

RHNfit

What Made It Successful

1. Custom-Built for RHNfit’s Needs: Rather than forcing their business into a generic e-commerce template, we built exactly what they needed - batch inventory, multi-vendor, LMS integration, and affiliate system working seamlessly together.

2. Scalability from Day One: Architected to handle 10x current traffic without performance degradation. Cloud infrastructure scales automatically during flash sales and marketing campaigns.

3. Operational Automation: Manual processes that consumed hours daily now run automatically - vendor payments, batch allocation, commission calculation, inventory alerts, and reconciliation.

4. Unified Platform: Single platform replacing 5-6 disconnected tools. All data in one place enables better insights and faster decision-making.

5. Mobile-First Approach: Native apps providing superior experience vs. mobile web. Features like LMS and course consumption work offline. Push notifications drive engagement and repeat purchases.

6. Integration Ecosystem: Seamless integration with critical business tools - Zoho, payment gateways, shipping partners, and marketing platforms - creating automated workflows.

Technical Challenges Overcome

High-Traffic Flash Sales: Implemented Redis-based inventory locking preventing overselling during traffic spikes 100x normal load. Optimized database queries reducing page load to under 2 seconds even during peak traffic.

Batch Inventory Complexity: Built sophisticated algorithm allocating inventory based on expiry dates while considering warehouse location and order destination. Real-time inventory reservation across multiple warehouses with conflict resolution.

Deep Link Attribution: Cross-platform deep linking working seamlessly from social media to app with proper attribution. Handling edge cases like app not installed, multiple clicks, and cross-device attribution.

Multi-Vendor Payment Splits: Complex payment flows splitting single customer payment across multiple vendors, platform fees, affiliate commissions, and tax components. Automated reconciliation matching gateway settlements with internal records.

Course Content Delivery: Streaming video optimization for Indian network conditions. Offline download with DRM protection preventing piracy. Progress tracking synchronized across devices.

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Ready to Transform Your E-commerce Business?

RHNfit’s success demonstrates our capability to build comprehensive e-commerce ecosystems that go far beyond basic online stores. Whether you’re struggling with platform limitations, seeking to expand into marketplace models, need sophisticated inventory management, or want to integrate new revenue streams - we can build the custom solution you need.

What We Can Build For You:

Custom e-commerce platforms replacing WordPress/Shopify, multi-vendor marketplace systems, inventory management for perishables/regulated goods, warehouse and logistics management, learning management systems (LMS), affiliate and referral programs, subscription and recurring billing systems, B2B wholesale platforms, and omnichannel retail solutions.

Let’s discuss your e-commerce challenges and build a platform that scales with your ambitions rather than limiting them.