Have you ever experienced a feeling of being watched while you are using your phones, laptops or any device with a camera on it?
We often find ourselves wondering how safe our presence over the internet is, only to dismiss these thoughts, labeling them irrational because these devices and the internet has become an indispensable part of our life.
In the wake of the recent Facebook data privacy scandal, we have realized that some of our concerns were not irrational at all. While Facebook is copping severe backlash and has come under the scanner of a lot of agencies, both American and British, we are left wondering about how we need to be conscious while maintaining our online presence, because the fact that we are being virtually monitored, may very well be true.
If It's on the Internet, it isn't Private!
Above image by Heimdal Security says Social media is hackers’ favorite target.
We all know the collective rage that was poured out towards Facebook as revelations were made about how the mined information about Facebook users was being used as a means for selective targeting by Cambridge Analytica during the presidential campaigns.
Now while the data that was compromised may not have effectively been of any use to alter the results of the elections, but the very fact that the data could be attained with such ease, goes to show how brittle our virtual security is, that too in an age where everything from bank details to our very basic identity is a part of this virtual persona most of us have ended up creating.
As an organization that firmly believes in making sure that our clients and their data is treated with utmost security, we were made to realize how undervalued this quality is. Global giants like Facebook falling prey, maybe even conspiring these fraudulent tactics, left us deeply saddened, but also very worried at the same time.
Accucia Softwares has always maintained complete transparency about the confidentiality we maintain, be it with our clients or even the people we work with. A virtue that now brings us pride.
The idea of having our virtual selves under constant surveillance is quite scary. But having that data be utilized by firms for psychographic profiling, i.e. using our online behavior to place us in a specific group of the market, that can be targeted according to need.
"No threat is too small, no protection is too strong!"
The way forward:
While this revelation about Facebook may only be a very small part of a larger conspiracy, it is up to us to be smart while using the internet as we fight for regulation policies regarding such matters & need to undertake some essential steps to avoid data breach!
Feel free to put your thoughts!